Realtor signs are used by real estate realtors to promote their business. In terms of appearance and design, these products may be different. We have many years of experience in the manufacturing of signs. Therefore, we can offer useful ideas and tips for promoting a real estate business, even in the most challenging conditions.
Important! Any external sign is an important component of your business. It combines the branding of your company, serves as an advertisement, and at the same time, carries out marketing tasks.
Studies have indicated the effectiveness of these signs. More than 70% of real estate buyers used the information indicated on the signs. More than 65% of these buyers also bought a house or apartment from the information received from the signs. At the same time, it was noted that if the signs had an unattractive appearance or an unpresentable design, almost 50% made a negative decision. Potential buyers refused to contact realtors to provide the service they needed.
What does this indicate?
You need to use signboards to promote your business, but do not forget the following:
- Various types of signage should be used
- It is necessary to develop the design competently
- Older and unpresentable structures must be replaced with new ones
Idea number 1
Representatives of a variety of businesses appreciate the possibilities of illuminated signs because the information is visible 24 hours a day, and they attract more attention due to the luminous quality. However, the use of backlighting should be thoughtful. You cannot only use it because you like illumination. It is necessary to choose the ideal option that will emphasize the presentation of signboards.
Idea number 2
Create a design that will be stylish and modern. In the case of real estate activities, it is essential to consider that the submission of information should be made in compliance with the corporate identity. Flowers, dogs, or other beauty, which may be appropriate for other types of businesses, will be inappropriate when designing realtor signs. The style of execution of signage is the key to attracting customers who have sufficient finances to buy real estate. Studies show that a person who is serious about purchasing something wants to work with serious realtors.
Idea number 3
Make the most of the features of signboards that indicate the direction of the path. Why? There is a genuine justification for this.
Example: A potential customer sees your ad. He immediately decides to contact you. But where to go? Where is the realtor’s office located? Signs to your office location should be used, especially if the office is not on the main road. These will help to guide the potential buyer to the office to communicate with the realtor.
Idea number 4
Increase brand awareness with real estate signs. It is important to understand that in the case of real estate activities, it is necessary to ensure brand awareness. This allows you to increase customer loyalty and makes it possible to attract the attention of wealthy buyers. Brand recognition promotes trust between those who sell or buy real estate and realtors. If signboards are made in a straightforward way to get to know the brand, then this will create the correct impression of the high quality of services provided. Well-designed signage will help increase the reach of the target audience. Properly designed signs can also provide a reduction in marketing costs. Most of the potential buyers will turn into real customers. Thus, you will reduce the cost of advertising your business.
Idea number 5
Use different types of signboards. What will it give? Different signs according to their design features have one main goal – to attract the attention of a potential client. However, each sign also performs additional tasks:
- Structures that are installed near the entrance to the realtor’s office help buyers and sellers. by indicating where the realtor’s office is located.
- A sign with a nearby house for sale informs you that this house is for sale.
- Direction signs help clients find a realtor’s office.
There are many options for realtor signs. You should use all of them to promote your business.
What to do if your signs are out of date?
Over time, signboards often lose their appeal. This happens because of poor manufacturing or simply because their life has ended. What to do in this case? It is urgent to change them! If you decide that such signs may work well and attract new customers, then you are mistaken. Modern man is able to react only to what he considers beautiful and bright. If the sign has lost its presentation, do not expect it to work for you.
How should you replace old signboards? Order new signs! Before choosing a signage manufacturer, first ask what he has to offer. Some companies produce only certain types of signage. If you need other products, then you will have to look for a company that can fulfill your additional order. When contacting different companies, an incident may occur. The appearance of the products will be different. There will be no complete unity in design. We are sure that you will not want to get such a result. Accordingly, you need to contact those who will do for you all the real estate signs that you want to order.
In conclusion, we want to recommend contacting companies that have a positive reputation and many years of experience. A company worthy of your attention will be able to produce high-quality signboards. High-quality production is the key to the continued use of the signage- designs won’t lose their external attractiveness over time and you can use them repeatedly, which will save you money.