An advertising banner is an excellent right choice to attract new customers and buyers.
Manufacturing technology is based on the use of special banner fabric. This is a vinyl fabric reinforced with polyester thread. Reinforcement is done throughout the fabric, most often in the form of a mesh. In a printing house, using large format printing, banners of both standard and non-standard sizes can be made.
Are you interested in custom banners near me? When ordering banners, it is necessary to determine the type of material. Two types are common – a banner fabric made using lamination technology, and fabric made by casting. This is the fundamental difference in the method of applying the vinyl component to the reinforcing network.
Laminated banners have long established themselves in the market as a relatively cheap form of promotional products. A manufacturing method is the “sandwich principle.” One layer of vinyl is taken, a reinforcing net is laid on it, then everything is covered on top with another layer of vinyl. Near the “sandwich” is a commission. In the laminator, future banner fabric rolls between two hot shafts. In this case, the mesh between the layers of vinyl is responsible for the mechanical characteristics of the canvas, such as strength and flexibility. Used vinyl is responsible for the appearance of the resulting material. The surface in this case can be matte or glossy, you can also set the transmittance. This technology has been used for over 15 years. Its main advantage is the relatively low cost of the finished product and the combination of price and quality. Any standard banners can be made using lamination (written in more detail here).
An alternative to the above method is casting technology. The fundamental difference is the use of a single layer of vinyl, which is taken in molten form. The reinforcing network is simply poured with the melt of vinyl, and then sent for processing to a special machine, which gives the finished material smoothness. Currently, banner fabrics of the highest quality can be obtained by casting using paste-like polyvinyl chloride. Such technology has not been used for a long time, just over 5 years. Finished material is more expensive than with the lamination method, but the quality of banner fabric is much higher. This means that the finished banner can last much longer without requiring replacement.
Vinyl banner printing near me – varieties of material:
- Frontal, has a matte surface, is opaque, with a weak ability to transmit light (10%), needs backlighting.
- Backlit, which is used for large-area advertising with LED lighting, transmits light by 25%.
- Blackout, with black weaving threads and reflective inserts, used for duplex printing, completely blocks the passage of light.
- Removable and has an adhesive layer for quick installation and dismantling.
- Blueback as a kind of blackout based on blue.
Business and personalized banners: duration of operation.
The service life of the advertising fabric depends on how the fabric is made.
Cast fabric can last up to seven years without the occurrence of fiber destruction processes. Material with lamination will last 2-3 years, more often it can be seen indoors than on the street. A short life and low cost of fabric can come in handy in order to create products for a short period.
Want to order banners? Great choice! The elasticity of the fabric used for banners is not designed for bending. Materials, as a rule, are used in static banners deployed on a plane. According to the manufacturer, customers often prefer Japanese or Korean materials, but they have practically no difference. The quality of fabric material is superior to Chinese designs.
The advantages of the material used include:
- Ability to withstand in different weather conditions.
- The absence of bacteria and mold at the joints of the canvas.
- Ease of installation and docking of individual fragments.
- Ability to resist fire.
- The possibility of reuse after dismantling.
Banners near me: How do they work?
Do not put the image on the outdoor vinyl banners at home. Therefore, such services are ordered exclusively in large printing houses equipped with appropriate equipment.
Large-format equipment such as printers and plotters are used for print vinyl banner. They can apply the image and also cut it along a given path. At the same time, each type of material uses its own type of equipment, suitable for a specific purpose and task. It is from the equipment used that the cost of printing is formed. The second factor is the direct cost of the material used for application. Quality directly affects the attractiveness, visibility, detail of the image on the banner or poster. The fewer points will be applied to the material in the process of advertising production, the less detailed, clear and appealing the picture will be.
Very often, almost constantly, when referring to customers, the same question sounds: “Do we need a banner design” or “We want the stand on the banner to decorate the square, or – we need a banner, etc. But only the word “Banner” is a priority in this matter.
The bottom line is that this word “banner” is already used in the advertising market, and for the client there is nothing but the word “banner.”.
If you are interested in printing on a banner and you need to choose the right material, then you need to consider two main points:
- Where will the advertising structure (room or street) be located and for how long (two to three months in summer or all year round, including winter)
- If people will view the advertising image at close range or from afar (image printing options depend on this).
Banners are printed using the wide format method on inkjet, laser, photonic and other types of printers. The banner is the advertising structure itself, the material on which it is printed, and the advertising layout created by the designer for large format printing.
A banner is a graphic image of an advertisement.
A banner in printing products is a special rectangular-shaped fabric with an image or text of informational or advertising content. All these products are effective outdoor advertising tools and are manufactured using large format printing. The main material for their manufacture is cast thick polyvinyl chloride film. Banner fabric is often replaced with a banner mesh, which facilitates the overall weight of the structure and eliminates the need for tasks such as:
- Decoration of buildings
- Stands
- Social events
Promotional products use a custom banner printing.
Vinyl banners, in turn, can be divided into several subcategories, depending on which advertising structure they will be used on.
Frontal illumination should be used when printing on one side in constructions with frontal illumination.
The backlight should find application in use for light boxes. The main property is light scattering.
Mesh-Net – does not create glare and is wind resistant. Used for large size ads.
Dimming – equipped with a black inner layer, which is completely opaque.
When ordering a design with a banner print, the type of design and size are also considered.
Banners are the main product of the application for street decorations.
For indoors, banners and all mobile stands are intended only for such an application and mainly printing on paper with double-sided lamination is used. This type of printing is very aesthetic. But printing of this type can allow the production of whole canvases with an area of up to 1.5 square meters. There is no wider format for photo paper and film for lamination. For the manufacture of printed canvases with a width of more than 1.5 m, an internal banner is used (banner fabric is smooth and thin, but very dense).
Vinyl Banners – Purpose of Use
Vinyl banners are often used for advertising. They are made to grab the attention of customers. Their surface contains a graphic image of the advertised product or service. Banners can be of different sizes. The size depends on the placement. Very large banners can be seen on the streets. They are visible from afar. But such items are very expensive. Their production is beneficial only to very large companies with a large turnover. Such banners are also ordered to draw attention to major events.
Small and medium businesses often order small vinyl banners. They are located near the point of sale or the point of service. They are placed not only on the street. They can decorate rooms. Small banners do not require special mounts. Why? Because a small banner weighs a little.
Banners for congratulations
Vinyl banners are often used for holiday decorations. Congratulations are applied to the surface of the vinyl fabric on various occasions. A common example is birthday greetings. You can order a banner and congratulate loved ones in an original way, for example, on a wedding anniversary.
Banners are often ordered by educational institutions. They contain congratulations for students of school, college, university. An example is congratulations on the start of the school year. Educational institutions also order special banners. These are personalized products. They contain information about a specific educational institution.
Banners for other purposes
Banners can be used to advertise different events. They allow you to draw attention to a future event. With the help of advertising on banners, people learn about premieres in cinemas, theaters, new exhibitions, and various events. Banners are also widely used in sports. They can be seen in the hands of fans. Banners adorn the stands. Order banners to solve any problem! They will help you achieve your goal.