Advertising is necessary for any business, whether that be a well-known one or one that has recently appeared on the market. Even a well-known brand has to advertise new promotions or products. To attract attention to the event, glowing signs will help. Due to the variety of design possibilities, there is always the opportunity to make an advertisement that will correspond to the subject of marketing promotion.
LED neon bar advertising is very popular, as well as one that is made for businesses working in the evening and at night. Therefore, club owners often take advantage of luminous advertising to attract new customers. Backlit advertising helps regular customers navigate.
We noted that with proper placement, you can achieve the desired effect from the work of LED advertising, even during the day. Knowing this, owners of different businesses use luminous structures. They can be seen in front of shops, cafes, restaurants, beauty salons, etc. Therefore, a very obvious conclusion can be drawn. Effective custom neon signs are needed for any business interested in attracting the attention of customers and in increasing profits.
Separately, it must be said that backlit advertising is a powerful marketing tool that will help make any brand recognizable. This feature is worth using if your business has started recently. The memory of the person who sees the light advertising of the brand will immediately capture the information. Later, when a person sees your brand again, they will automatically remember the previously seen sign. Thus, the business will be recognized.
Design development
Any store or any other business begins with a sign. When a potential customer looks at the sign, they create the first impression of the company. Therefore, you need to carefully create a designer layout, taking into account such features as lighting. You must choose the right;
- Style;
- Size;
- Color scheme.
In addition, you need to remember the architectural features of the building, on the facade of which a neon sign will be installed. If a sign needs to be made for indoor use, then the features of the interior design should be taken into account. In addition, you should consider:
- Future location;
- The presence of shop windows, their sizes;
- The degree of illumination of the sign;
- Remoteness from sidewalks.
The form and size of the advertising structure depend on these points. There can be many options, ranging from a modest sized sign to a large sized sign. It all depends on related factors.
Design Tips
To create an effective sign, as we have said, it is necessary to develop a design. To achieve maximum efficiency from a future sign, some rules should be kept in mind.
As marketers advise, the sign should carry understandable information. In this case, the size of the business should be taken into account. If the brand has not existed for long, then a clarification should be made. If the brand is known on the market, then the name of the brand itself is enough for a sign. If a custom LED neon sign is ordered for a new business, then it is worth attributing, for example, the word “clothing” to the brand. Then the potential customer will understand what a particular store is offering.
Marketers also advise using some visual elements when creating signs. For example, if you are the owner of a childrens’ cafe, then next to the name of the cafe you could place, for example, an image of some funny character. Of course, you should remember the corporate identity. If you already have a corporate identity, then its features should be present in the design of the sign.
The color scheme is especially important in the manufacture of neon sign boards. But the materials that are used to make such signage allow you to create designs with backlighting of the desired color.
Therefore, you should not worry about the capabilities of the technology itself. It is even more important to consider the number and saturation of colors before production. This applies to both the backlight itself and the design elements of the sign itself.